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Fundamentals of Marketing Research Scott M. Smith
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Fundamentals of Marketing Research
Scott M. Smith
Fundamentals of Marketing Research covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The presentation is from primarily a pragmatic and user- oriented perspective which aides the student to evaluate the research presented to them.
896 pages, Illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 8 de dezembro de 2004 |
| ISBN13 | 9780761988526 |
| Editoras | SAGE Publications Inc |
| Páginas | 896 |
| Dimensões | 195 × 235 × 60 mm · 1,94 kg |
| Idioma | Inglês |
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