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Qualitative Marketing Research David J. Carson Abridged edition
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Qualitative Marketing Research
David J. Carson
Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to management studies and marketing.
256 pages, 1, black & white illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 1 de fevereiro de 2001 |
| ISBN13 | 9780761963660 |
| Editoras | SAGE Publications Inc |
| Páginas | 256 |
| Dimensões | 157 × 235 × 14 mm · 400 g |
| Idioma | Inglês |
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