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Handbook of Marketing Barton A. Weitz-Robin Wensley
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Handbook of Marketing
Barton A. Weitz-Robin Wensley
Suitable for advanced undergraduates, graduate students and academics in marketing, this handbook presents a compilation of reviews in the field of marketing management. It also shows us the link between a basic knowledge of marketing concepts and a grasp of where research in marketing is taking us.
582 pages, illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 16 de outubro de 2002 |
| ISBN13 | 9780761956822 |
| Editoras | SAGE Publications Inc |
| Páginas | 582 |
| Dimensões | 253 × 188 × 40 mm · 1,23 kg |
| Idioma | Inglês |
| Editor | Weitz, Barton A. |
| Editor | Wensley, Robin |
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