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Cases in Marketing - European Management series Stig Hartmann
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Cases in Marketing - European Management series
Stig Hartmann
This work highlights key marketing issues in contexts characterized by diversity of markets, competitors and consumers. Cases draw on students' ability to think about broader strategic issues such as global standardization versus customization.
224 pages, illustrations facsimiles, maps, plans
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 10 de outubro de 1997 |
| ISBN13 | 9780761955702 |
| Editoras | SAGE Publications Inc |
| Páginas | 224 |
| Dimensões | 156 × 234 × 15 mm · 430 g |
| Idioma | Inglês |
| Editor | Hartmann, Stig |
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