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Services Marketing and Management Audrey Gilmore
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Services Marketing and Management
Audrey Gilmore
Provides a consideration of how services are conceptualized, designed and managed, creating the basis for an understanding of the multi-dimensional aspects of services. This book explores the effect of organizational structures, management styles, marketing and management competencies on service management decision making and implementation.
216 pages, Illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 15 de maio de 2003 |
| ISBN13 | 9780761941583 |
| Editoras | SAGE Publications Inc |
| Páginas | 216 |
| Dimensões | 171 × 241 × 13 mm · 400 g |
| Idioma | Inglês |
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