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Media Economics: Applying Economics to New and Traditional Media Colin Hoskins
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Media Economics: Applying Economics to New and Traditional Media
Colin Hoskins
Provides a foundation of the microeconomic principles and concepts required to understand media industries and issues in the converging media environment. Explaining economic principles, this book use cases and examples to demonstrate how these principles can be used to analyze media issues and problems.
368 pages, Illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 17 de agosto de 2004 |
| ISBN13 | 9780761930952 |
| Editoras | SAGE Publications Inc |
| Páginas | 368 |
| Dimensões | 236 × 162 × 25 mm · 630 g |
| Idioma | Inglês |
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