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Dictionary of Marketing Communications Norman A.P. Govoni
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Dictionary of Marketing Communications
Norman A.P. Govoni
Over 4,000 entries on key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing.
256 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 7 de outubro de 2003 |
| ISBN13 | 9780761927709 |
| Editoras | SAGE Publications Inc |
| Páginas | 256 |
| Dimensões | 177 × 254 × 19 mm · 620 g |
| Idioma | Inglês |
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