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Scaling Procedures: Issues and Applications Richard G. Netemeyer
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Scaling Procedures: Issues and Applications
Richard G. Netemeyer
Scaling Procedures: Issues and Applications examines the issues involved in developing and validating multi-item self-report scales of latent constructs. Distinguished researchers and award-winning educators Richard G. Netemeyer, William O. Bearden, and Subhash Sharma present a four-step approach for multi-indicator scale development. With these steps, the authors include relevant empirical examples and a review of the concepts of dimensionality, reliability, and validity. Scaling Procedures: Issues and Applications supplies cutting-edge strategies for developing and refining measures. Providing concise chapter introductions and summaries, as well as numerous tables, figures, and exhibits, the authors present recommended steps and overlapping activities in a logical, sequential progression.
224 pages, Illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 5 de junho de 2003 |
| ISBN13 | 9780761920267 |
| Editoras | SAGE Publications Inc |
| Páginas | 224 |
| Dimensões | 152 × 228 × 13 mm · 420 g |
| Idioma | Inglês |
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