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Handbook of Relationship Marketing Atul Parvatiyar 1º edição
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Handbook of Relationship Marketing
Atul Parvatiyar
A guide to the key concepts, theories and applications of relationship marketing.
680 pages, 1, black & white illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 7 de fevereiro de 2000 |
| ISBN13 | 9780761918103 |
| Editoras | SAGE Publications Inc |
| Páginas | 680 |
| Dimensões | 162 × 236 × 48 mm · 1,22 kg |
| Idioma | Inglês |
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