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A General Theory of Competition: Resources, Competences, Productivity, Economic Growth - Marketing for a New Century Shelby Dean Hunt 1º edição
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A General Theory of Competition: Resources, Competences, Productivity, Economic Growth - Marketing for a New Century
Shelby Dean Hunt
Shelby Hunt draws on economics, management, marketing and sociology to articulate resource-advantage theory. the author proceeds to illustrate how and why his theory may be used to explain and predict economic phenomena.
320 pages, black & white illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 28 de janeiro de 2000 |
| ISBN13 | 9780761917298 |
| Editoras | SAGE Publications Inc |
| Páginas | 320 |
| Dimensões | 152 × 228 × 18 mm · 450 g |
| Idioma | Inglês |
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