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The Handbook for Focus Group Research Thomas L. Greenbaum 2nd Revised Ed. edition
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The Handbook for Focus Group Research
Thomas L. Greenbaum
As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition Tom Greenbaum provides the latest information on conducting effective focus groups.
280 pages, black & white illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 8 de janeiro de 1998 |
| ISBN13 | 9780761912538 |
| Editoras | SAGE Publications Inc |
| Páginas | 280 |
| Dimensões | 230 × 155 × 19 mm · 446 g |
| Idioma | Inglês |
| Editor | Greenbaum, Thomas L. |
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