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Advanced Focus Group Research Edward F. Fern
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Advanced Focus Group Research
Edward F. Fern
Specifically written for researchers and students with a fundamental knowledge of focus group research, the book gives numerous examples of what researchers should and should not do in designing their own research projects. In addition, it critically examines the limits of focus groups and suggests how to use focus groups for nontraditional research tasks.
264 pages, Illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 30 de julho de 2001 |
| ISBN13 | 9780761912484 |
| Editoras | SAGE Publications Inc |
| Páginas | 264 |
| Dimensões | 152 × 228 × 19 mm · 480 g |
| Idioma | Inglês |
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