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International Advertising: Realities and Myths John Philip Jones
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International Advertising: Realities and Myths
John Philip Jones
A handbook of the theory and practice of international advertising linked to overall trends in business globalization.
424 pages, Illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 28 de janeiro de 2000 |
| ISBN13 | 9780761912453 |
| Editoras | SAGE Publications Inc |
| Páginas | 424 |
| Dimensões | 152 × 228 × 22 mm · 560 g |
| Idioma | Inglês |
| Editor | Jones, John Philip |
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