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Analyzing and Reporting Focus Group Results - Focus Group Kit Richard A. Krueger
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Analyzing and Reporting Focus Group Results - Focus Group Kit
Richard A. Krueger
Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. This book overviews important principles guiding focus group research, suggests a systematic and verifiable analysis strategy.
160 pages, black & white illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 10 de setembro de 1997 |
| ISBN13 | 9780761908166 |
| Editoras | SAGE Publications Inc |
| Páginas | 160 |
| Dimensões | 178 × 252 × 9 mm · 306 g |
| Idioma | Inglês |
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