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Networks in Marketing Dawn Iacobucci
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Networks in Marketing
Dawn Iacobucci
An overview of what networks are and how they are used in marketing management practices is provided in this volume. Leading scholars in the field examine various types of relationships including: customer-to-customer networks; relationships as investment opportunities; and strategic alliances.
443 pages, 1, black & white illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 10 de outubro de 1996 |
| ISBN13 | 9780761901402 |
| Editoras | SAGE Publications Inc |
| Páginas | 443 |
| Dimensões | 152 × 228 × 26 mm · 770 g |
| Idioma | Inglês |
| Editor | Iacobucci, Dawn |
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