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Marketing Finance Keith Ward 1º edição
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Marketing Finance
Keith Ward
Stresses the pivotal relationship between finance and strategy in the marketing process, and demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan. This work also concentrates on how financial input in marketing can create shareholder value.
368 pages, 1, black & white illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 4 de novembro de 2003 |
| ISBN13 | 9780750657709 |
| Editoras | Taylor & Francis Ltd |
| Páginas | 368 |
| Dimensões | 233 × 157 × 23 mm · 556 g |
| Idioma | Inglês |
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