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Smarketing: How to Achieve Competitive Advantage through Blended Sales and Marketing Timothy Hughes
Smarketing: How to Achieve Competitive Advantage through Blended Sales and Marketing
Timothy Hughes
Understand the concept of 'Smarketing' - the merging of sales and marketing departments to break down organizational silos - to achieve stronger, more streamlined business growth.
248 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 3 de outubro de 2018 |
| ISBN13 | 9780749483586 |
| Editoras | Kogan Page Ltd |
| Páginas | 248 |
| Dimensões | 234 × 158 × 15 mm · 384 g |
| Idioma | Inglês |