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Games and Gamification in Market Research: Increasing Consumer Engagement in Research for Business Success Betty Adamou
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Games and Gamification in Market Research: Increasing Consumer Engagement in Research for Business Success
Betty Adamou
Create intrinsic engagement in the research sphere through gamification; exploit existing and emerging technologies, and glean better-quality, untapped data that cannot be obtained through traditional surveying methods.
360 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 3 de novembro de 2018 |
| ISBN13 | 9780749483357 |
| Editoras | Kogan Page Ltd |
| Páginas | 360 |
| Dimensões | 155 × 234 × 24 mm · 536 g |
| Idioma | Inglês |
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