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Rethinking Prestige Branding: Secrets of the Ueber-Brands Wolfgang Schaefer Re-issue edition
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Rethinking Prestige Branding: Secrets of the Ueber-Brands
Wolfgang Schaefer
Examine the successful developments and promotion of prestige brands in the luxury industry, gaining insight into not just into how they're sold, but how consumers respond to them.
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 3 de março de 2016 |
| ISBN13 | 9780749479220 |
| Editoras | Kogan Page Ltd |
| Páginas | 272 |
| Dimensões | 241 × 164 × 23 mm · 574 g |
| Idioma | Inglês |
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