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Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy 2 Revised edition
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Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy
Malcolm McDonald
Benefit from clear and concise guidance to the benefits of rigorous marketing planning, demonstrating how to produce a marketing plan which works in the real world.
192 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 3 de novembro de 2016 |
| ISBN13 | 9780749478216 |
| Editoras | Kogan Page Ltd |
| Páginas | 192 |
| Dimensões | 165 × 238 × 11 mm · 310 g |
| Idioma | Inglês |
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