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The TV Brand Builders: How to Win Audiences and Influence Viewers Bryant, Andy (Managing Director, Creative)
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The TV Brand Builders: How to Win Audiences and Influence Viewers
Bryant, Andy (Managing Director, Creative)
Effectively create and maintain a brand in television broadcasting with this incisive yet practical guide to the marketing strategies behind some of the world's most successful ones.
328 pages, illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 3 de abril de 2016 |
| ISBN13 | 9780749476687 |
| Editoras | Kogan Page Ltd |
| Páginas | 328 |
| Dimensões | 234 × 158 × 19 mm · 550 g |
| Idioma | Inglês |
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