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Auto Brand: Building Successful Car Brands for the Future Parment, Anders, Ph.D. Re-issue edition
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Também disponível como:
Auto Brand: Building Successful Car Brands for the Future
Parment, Anders, Ph.D.
Adapt to emerging trends in consumer behaviour and improve profitability as a result, with this exclusive insight into branding and marketing in the car industry.
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 3 de janeiro de 2015 |
| ISBN13 | 9780749476427 |
| Editoras | Kogan Page Ltd |
| Páginas | 264 |
| Dimensões | 163 × 243 × 20 mm · 528 g |
| Idioma | Inglês |
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