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Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time Matt Haig 2 Revised edition
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Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
Matt Haig
Examine 100 of the world's most spectacular brand disasters, including Enron, Pan Am, smokeless cigarettes and Bic underwear, and learn valuable lessons to ensure a healthy existence for your brand.
258 pages, black & white illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 3 de maio de 2011 |
| ISBN13 | 9780749462994 |
| Editoras | Kogan Page Ltd |
| Páginas | 256 |
| Dimensões | 173 × 212 × 14 mm · 338 g |
| Idioma | Inglês |
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