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The Branded Mind: What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand Erik Du Plessis
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The Branded Mind: What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand
Erik Du Plessis
Explore the developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies, including personality, consumer behaviour, decision making and market segmentation.
272 pages, black & white illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 3 de fevereiro de 2011 |
| ISBN13 | 9780749461256 |
| Editoras | Kogan Page Ltd |
| Páginas | 272 |
| Dimensões | 166 × 243 × 22 mm · 568 g |
| Idioma | Inglês |
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