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Crisis Communication: Practical PR Strategies for Reputation Management & Company Survival Peter Anthonissen
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Crisis Communication: Practical PR Strategies for Reputation Management & Company Survival
Peter Anthonissen
Crisis Communication advises organisations how to limit the damage of crises effectively by acting quicly and positively. Moreover, it explains how to turn a crisis into an opportunity and protect your corporate reputation by using PR strategies to communicate efficiently.
240 pages, Illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 3 de setembro de 2008 |
| ISBN13 | 9780749454005 |
| Editoras | Kogan Page Ltd |
| Páginas | 240 |
| Dimensões | 165 × 237 × 20 mm · 542 g |
| Idioma | Inglês |
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