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Scoring Points: How Tesco Continues to Win Customer Loyalty Terry Hunt 2 Revised edition
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Scoring Points: How Tesco Continues to Win Customer Loyalty
Terry Hunt
Go behind the scenes at Tesco and learn best practice from the successes and failures of their development of the world's most successful retail loyalty scheme.
304 pages, black & white illustrations, colour illustrations, figures
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 3 de agosto de 2008 |
| ISBN13 | 9780749453381 |
| Editoras | Kogan Page Ltd |
| Páginas | 312 |
| Dimensões | 155 × 232 × 17 mm · 470 g |
| Idioma | Inglês |
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