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International Communications Strategy: Developments in Cross-Cultural Communications, PR and Social Media Silvia Cambie
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International Communications Strategy: Developments in Cross-Cultural Communications, PR and Social Media
Silvia Cambie
Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication sector. New channels of global communications are also being opened up by social media tools. This title talks about the cross-cultural challenges facing PR practitioners.
242 pages, black & white illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 3 de julho de 2009 |
| ISBN13 | 9780749453299 |
| Editoras | Kogan Page Ltd |
| Páginas | 240 |
| Dimensões | 165 × 237 × 23 mm · 510 g |
| Idioma | Inglês |
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