Conte aos seus amigos sobre este item:
The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising Erik Du Plessis
Preço
R$ 263,90
excluindo impostos
Item sob encomenda (no estoque do fornecedor)
Espera-se estar pronto para envio 25 de set - 16 de out
Receba avisos sobre novos lançamentos de Erik Du Plessis
O que dizem nossos clientes:
Adicione à sua lista de desejos do iMusic
The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising
Erik Du Plessis
Draws on the research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. This title uses research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised.
256 pages, Illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 3 de julho de 2008 |
| ISBN13 | 9780749450243 |
| Editoras | Kogan Page Ltd |
| Páginas | 256 |
| Dimensões | 157 × 234 × 19 mm · 400 g |
| Idioma | Inglês |
![Cover for Christina Inge · Marketing Metrics: Leverage Analytics, Data and AI to Optimize Marketing Strategies (Paperback Book) [2 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/413/9781398630413.jpg?christina-inge-2027-marketing-metrics-leverage-analytics-data-and-ai-to-optimize-marketing-strategies-paperback-book&class=scaled&v=1779695794)
![Cover for Christina Inge · Marketing Metrics: Leverage Analytics, Data and AI to Optimize Marketing Strategies (Hardcover Book) [2 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/437/9781398630437.jpg?christina-inge-2027-marketing-metrics-leverage-analytics-data-and-ai-to-optimize-marketing-strategies-hardcover-book&class=scaled&v=1779695804)