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Researching Customer Satisfaction and Loyalty: How to Find Out What People Really Think - Market Research in Practice Paul Szwarc
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Researching Customer Satisfaction and Loyalty: How to Find Out What People Really Think - Market Research in Practice
Paul Szwarc
This practical guide examines how to research customer satisfaction and loyalty from both a client and supplier perspective, and how to get the best results from such research.
272 pages, 1, black & white illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 3 de julho de 2005 |
| ISBN13 | 9780749443368 |
| Editoras | Kogan Page Ltd |
| Páginas | 272 |
| Dimensões | 163 × 233 × 15 mm · 398 g |
| Idioma | Inglês |
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