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On Message: Television Advertising by the Presidential Candidates in Election 2008 E. D. Dover
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On Message: Television Advertising by the Presidential Candidates in Election 2008
E. D. Dover
This book explores how the twelve leading presidential candidates of Election 2008, six in each party, used the major Themes of televised political advertising-images, issues, and attacks-to create campaign narratives justifying their election. Each candidate introduced numerous ads over many months, presenting him- or herself as a qualified leader
278 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 28 de outubro de 2010 |
| ISBN13 | 9780739147900 |
| Editoras | Bloomsbury Publishing Plc |
| Páginas | 278 |
| Dimensões | 160 × 237 × 24 mm · 556 g |
| Idioma | Inglês |
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