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The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media - Studies in New Media John Hendricks
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The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media - Studies in New Media
John Hendricks
The Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media management perspective. It provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.
310 pages, illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 22 de junho de 2010 |
| ISBN13 | 9780739140031 |
| Editoras | Bloomsbury Publishing Plc |
| Gênero | Interdisciplinary Studies > Communication Studies |
| Páginas | 310 |
| Dimensões | 162 × 241 × 26 mm · 628 g |
| Idioma | Inglês |
| Editor | Hendricks, John Allen |
