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Theory of the Gimmick: Aesthetic Judgment and Capitalist Form Sianne Ngai
Theory of the Gimmick: Aesthetic Judgment and Capitalist Form
Sianne Ngai
Acclaimed critic Sianne Ngai theorizes the gimmick as an aesthetic category reflecting the fundamental laws of capitalism. Gimmicks make promises of saving labor and increasing value that we distrust but also find attractive. Exploring the use of this form, Ngai shows how its aesthetic dissatisfactions reflect deeper anxieties about capitalism.
416 pages, 38 photos, 4 illus.
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 6 de dezembro de 2022 |
| ISBN13 | 9780674278745 |
| Editoras | Harvard University Press |
| Páginas | 416 |
| Dimensões | 236 × 157 × 31 mm · 544 g |
| Idioma | Inglês |