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Brand New China: Advertising, Media, and Commercial Culture Jing Wang
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Brand New China: Advertising, Media, and Commercial Culture
Jing Wang
Part riveting account of fieldwork and part rigorous academic study, this book offers a unique perspective on the advertising and marketing culture of China. Wang’s experiences in the worlds of Beijing advertising agencies and the U. S. academy offer a unique perspective on China during its accelerated reintegration into the global market system.
432 pages, 12 halftones, 8 tables
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 10 de abril de 2010 |
| ISBN13 | 9780674047082 |
| Editoras | Harvard University Press |
| Páginas | 432 |
| Dimensões | 132 × 202 × 28 mm · 486 g |
| Idioma | Inglês |
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