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Strategic Management in Construction Langford, David (Shrathclyde University in Glasgow) 2º edição
Strategic Management in Construction
Langford, David (Shrathclyde University in Glasgow)
This book reviews the general theory of strategy, relates it to the particular circumstances of the construction industry, and shows how it can be applied in practice. It brings together ideas from economics, marketing, management, business and politics to develop strategic management for both contractorsa firms and the associated professions.
256 pages, 30 illustrations, bibliography, index
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 1 de dezembro de 2000 |
| Data do lançamento original | 2001 |
| ISBN13 | 9780632049998 |
| Editoras | John Wiley and Sons Ltd |
| Páginas | 260 |
| Dimensões | 244 × 169 × 23 mm · 408 g |