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Compassion, Inc.: How Corporate America Blurs the Line between What We Buy, Who We Are, and Those We Help Mara Einstein
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Compassion, Inc.: How Corporate America Blurs the Line between What We Buy, Who We Are, and Those We Help
Mara Einstein
Outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. This title takes us through the ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. It discusses companies that truly make the world a better place, and those that just pretend to.
240 pages, 1 line illustration
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 26 de abril de 2012 |
| ISBN13 | 9780520266520 |
| Editoras | University of California Press |
| Páginas | 240 |
| Dimensões | 158 × 229 × 20 mm · 464 g |
