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Cooperative Strategy: Competing Successfully Through Strategic Alliances Dussauge, Pierre (HEC-School of Management, France)
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Cooperative Strategy: Competing Successfully Through Strategic Alliances
Dussauge, Pierre (HEC-School of Management, France)
Strategic alliances are a crucial facet of business life as a means of growing market share, increasing profits, and more, but such alliances are never straightforward. This book makes it possible to anticipate, before an alliance is formed, what its evolution, outcome and consequences are likely to be.
254 pages, illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 22 de junho de 1999 |
| ISBN13 | 9780471974925 |
| Editoras | John Wiley & Sons Inc |
| Páginas | 254 |
| Dimensões | 237 × 162 × 18 mm · 544 g |
| Idioma | Inglês |
