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The Masterbrand Mandate: The Management Strategy That Unifies Companies and Multiplies Value Lynn B. Upshaw
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The Masterbrand Mandate: The Management Strategy That Unifies Companies and Multiplies Value
Lynn B. Upshaw
Companies such as Starbucks, The Gap, Nike, and Intel are perceived as masterbrands, based not on the products they sell, but on the company behind the products. This book explores the branding strategies behind the success of these and other household names and how those strategies can be applied to virtually every significant task in business.
336 pages, black & white illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 21 de agosto de 2000 |
| ISBN13 | 9780471356592 |
| Editoras | John Wiley & Sons Inc |
| Páginas | 336 |
| Dimensões | 161 × 248 × 29 mm · 607 g |
