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A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius Jack Trout
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A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius
Jack Trout
The Genie in the PC is a business fable that offers real, practical advice on the strategies and techniques of successful marketing. Readers will learn the essence of marketing; how much stock to put in the results of research; what leadership is really about; how marketing change comes from the top down; how to allocate budgets; and much more.
120 pages, Illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 1 de novembro de 2002 |
| ISBN13 | 9780471236085 |
| Editoras | John Wiley & Sons Inc |
| Páginas | 128 |
| Dimensões | 145 × 222 × 14 mm · 276 g |
| Idioma | Inglês |
![Cover for Jack Trout · REPOSITIONING: Marketing in an Era of Competition, Change and Crisis (Hardcover Book) [Ed edition] (2009)](https://imusic.b-cdn.net/images/item/original/592/9780071635592.jpg?jack-trout-2009-repositioning-marketing-in-an-era-of-competition-change-and-crisis-hardcover-book&class=scaled&v=1647908117)
