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The PDMA ToolBook 1 for New Product Development - Product Development and Management ToolBooks P Belliveau
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The PDMA ToolBook 1 for New Product Development - Product Development and Management ToolBooks
P Belliveau
This book covers all aspects of product development, from the creation of the concept through development and design to the final production, marketing and service. The contributors are members of the Product Development and Management Association (PDMA) and come from such firms as 3M, KPMG Peat Marwick, AT&T, Ingersoll-Rand, and Oscar Mayer.
480 pages, illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 4 de abril de 2002 |
| ISBN13 | 9780471206118 |
| Editoras | John Wiley & Sons Inc |
| Páginas | 480 |
| Dimensões | 163 × 240 × 28 mm · 793 g |
| Idioma | Inglês |
| Editor | Belliveau, Paul (Paul Belliveau Associates) |
| Editor | Griffin, Abbie (University of Illinois at Urbana-Champaign) |
| Editor | Somermeyer, Stephen (Eli Lilly and Company) |
