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The Future of the Multinational Company J Birkinshaw
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The Future of the Multinational Company
J Birkinshaw
Recent events----from September 11th to anti--globalization----have accentuated the sense that the global economy is moving into uncharted waters. Bringing together the leading authorities on globalization and international business, this book looks ahead to the new challenges facing international companies in this new economy.
282 pages, Illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 24 de julho de 2003 |
| ISBN13 | 9780470850657 |
| Editoras | John Wiley & Sons Inc |
| Páginas | 256 |
| Dimensões | 251 × 178 × 24 mm · 653 g |
| Idioma | Inglês |
| Editor | Birkinshaw, Julian (London Business School) |
| Editor | Ghoshal, Sumantra (London Business School) |
| Editor | Markides, Constantinos C. (London Business School) |
| Editor | Stopford, John M. (London Business School) |
| Editor | Yip, George (London Business School) |
