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The Innovation Wave: Meeting the Corporate Challenge Von Stamm, Bettina (London Business School (Lbs))
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The Innovation Wave: Meeting the Corporate Challenge
Von Stamm, Bettina (London Business School (Lbs))
Innovation is one of those rare business topics that equally affects companies both large and small. Failure to innovate will ultimately lead to company failure while successful innovation marks out the successful companies of today and tomorrow. It takes an estimated 3000 raw ideas for one winning product to emerge in the marketplace.
224 pages, illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 18 de dezembro de 2002 |
| ISBN13 | 9780470847428 |
| Editoras | John Wiley & Sons Inc |
| Páginas | 224 |
| Dimensões | 159 × 241 × 23 mm · 476 g |
| Idioma | Inglês |
