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Welcome to the Creative Age: Bananas, Business and the Death of Marketing Mark Earls
Welcome to the Creative Age: Bananas, Business and the Death of Marketing
Mark Earls
This book sets out a new agenda for business. Central to the new approach are the notions of "purpose--ideas" (what you are for) and "interventions" (what you do), both of which demand creativity.
288 pages, endnotes, index
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 25 de julho de 2002 |
| ISBN13 | 9780470844991 |
| Editoras | John Wiley & Sons Inc |
| Páginas | 292 |
| Dimensões | 242 × 164 × 23 mm · 548 g |