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Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests Gabe Zichermann
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Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests
Gabe Zichermann
Advertising is dead. So how to you reach your elusive, media-cynical, social media-obsessed customers? With games. Game-Based Marketing makes professionals aware of how pervasive games are today, how large a role they are playing in business marketing, and how to better use "funware" to create an engaged and loyal customer base.
240 pages, Illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 29 de março de 2010 |
| ISBN13 | 9780470562239 |
| Editoras | John Wiley & Sons Inc |
| Páginas | 240 |
| Dimensões | 160 × 236 × 23 mm · 408 g |
| Idioma | Inglês |
![Cover for Gabe Zichermann · The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition (Hardcover Book) [Ed edition] (2013)](https://imusic.b-cdn.net/images/item/original/316/9780071808316.jpg?gabe-zichermann-2013-the-gamification-revolution-how-leaders-leverage-game-mechanics-to-crush-the-competition-hardcover-book&class=scaled&v=1647908563)
