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A Master Class in Brand Planning: The Timeless Works of Stephen King J Lannon
A Master Class in Brand Planning: The Timeless Works of Stephen King
J Lannon
In 1988, on Stephen King's retirement JWT published 'The King Papers' a small collection of Stephen King's published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine.
396 pages, Illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 26 de outubro de 2007 |
| ISBN13 | 9780470517918 |
| Editoras | John Wiley & Sons Inc |
| Páginas | 400 |
| Dimensões | 166 × 250 × 28 mm · 790 g |
| Idioma | Inglês |
| Editor | Baskin, Merry (Baskin Shark) |
| Editor | Lannon, Judie (Marketing Communications and Research) |