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Managing Innovation, Design and Creativity Von Stamm, Bettina (London Business School , Uk) 2º edição
Managing Innovation, Design and Creativity
Von Stamm, Bettina (London Business School , Uk)
There is no doubt about it, innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential.
592 pages, Illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 1 de maio de 2008 |
| ISBN13 | 9780470510667 |
| Editoras | John Wiley & Sons Inc |
| Páginas | 592 |
| Dimensões | 189 × 234 × 32 mm · 1,07 kg |
| Idioma | Inglês |