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Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development and Innovation - J-B-UMBS Series Johnson, Michael D. (University of Michigan Business School)
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Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development and Innovation - J-B-UMBS Series
Johnson, Michael D. (University of Michigan Business School)
A University of Michigan Business School Management Series book. Differentiating through service development stands to improve customer satisfaction and financial performance. This book will help executives and managers to think and plan strategically with respect to services, service development and service innovation.
208 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 1 de setembro de 2008 |
| ISBN13 | 9780470448212 |
| Editoras | John Wiley & Sons Inc |
| Páginas | 208 |
| Dimensões | 154 × 229 × 14 mm · 317 g |
| Idioma | Inglês |
