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The Price is Wrong: Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing Sarah Maxwell
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The Price is Wrong: Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing
Sarah Maxwell
Fair pricing is an issue that affects us all, whether we're consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practices across a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasoline impact our everyday lives.
240 pages, , black & white tables, figures
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 2008 |
| ISBN13 | 9780470139097 |
| Editoras | John Wiley & Sons Inc |
| Páginas | 256 |
| Dimensões | 159 × 236 × 25 mm · 435 g |
| Idioma | Inglês |
