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Alliance Brand: Fulfilling the Promise of Partnering Darby, Mark (Alliantist)
Alliance Brand: Fulfilling the Promise of Partnering
Darby, Mark (Alliantist)
Pressure continues to grow on organizations to achieve more with fewer resources. M&A's often fail to deliver value, so businesses are looking to partnering as a strategic solution, In this book, alliance authority Mark Darby argues that the perceived 'brand' of a potential alliance partner is a key criterion for success.
408 pages, Illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 1 de setembro de 2006 |
| ISBN13 | 9780470032183 |
| Editoras | John Wiley & Sons Inc |
| Páginas | 408 |
| Dimensões | 158 × 229 × 28 mm · 698 g |
| Idioma | Inglês |