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From Products to Services: Insight and Experience from Companies Which Have Embraced the Service Economy Young, Laurie (PWC, UK)
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From Products to Services: Insight and Experience from Companies Which Have Embraced the Service Economy
Young, Laurie (PWC, UK)
Fewer companies than ever are pure 'product' companies. As buyers demand more from suppliers in both consumer and B2B sectors, companies in all sectors are struggling to surround their product offerings with services and value-adds that will both attract and retain their customers.
364 pages, Illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 1 de junho de 2007 |
| Data do lançamento original | 2008 |
| ISBN13 | 9780470026687 |
| Editoras | John Wiley & Sons Inc |
| Páginas | 368 |
| Dimensões | 162 × 235 × 28 mm · 635 g |
| Idioma | Inglês |
