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An Advertiser's Guide to Better Radio Advertising: Tune In to the Power of the Brand Conversation Medium Ingram, Andrew (Radio Advertising Bureau, UK)
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An Advertiser's Guide to Better Radio Advertising: Tune In to the Power of the Brand Conversation Medium
Ingram, Andrew (Radio Advertising Bureau, UK)
There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the "brand conversation medium".
132 pages, Illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 22 de abril de 2005 |
| ISBN13 | 9780470012925 |
| Editoras | John Wiley & Sons Inc |
| Páginas | 240 |
| Dimensões | 234 × 158 × 22 mm · 460 g |
